Product Presentation Ideas: Hit the Mark Every Time!
When it comes to delivering a revenue-generating sales presentation, the presenter has to hit the mark every time. To do so, the sales representative tasked with the pitch will need a well-crafted product presentation deck. This presentation should take the lead in engaging the audience and establishing the following:
- The seller’s expertise and authority on the subject matter
- An understanding of the audience’s problem and the need for a solution
- The value of the product offered relative to the customer’s needs
- A proposal to resolve the problem using the product
Of course, a complete product presentation will also contain details and specifications of the highlighted item. However, these details play a supporting role in what clients hold more important: a solution to their problem. Especially in a B2B business scenario, buyers will always prioritize paying their way out of a problem over investing in an improvement. And the best way to communicate the availability of a solution is through a well-designed, well-thought-out product presentation.
Product Presentations are the Heart of a Sales Pitch
At the heart of any great sales pitch is a standup product presentation. Depending on the content, this section can serve as the biggest influence on a client’s decision on whether to push through with the sale. As such, the product presentation should serve as the complete guide to what the seller offers.
Let’s face it: unless you have an absolutely unique product offering that no one else can match, you’re bound to compete for attention. The biggest challenge when presenting a product is showing what makes your solution different from the others. Highlighting this difference, which is also known as the unique selling proposition (USP), can make your product stand out from the crowd.
Products Can Solve Problems, Address Insecurities and Generate Income
Whether introducing a new product or relaunching a rebranded one, the product presentation should present a clear snapshot of your offering. Most presenters make the singular mistake of focusing too much on the bells and whistles. While these attributes are very important and remain a critical part of the message, the product presentation shouldn’t forget its positioning. Sure, buyers would want to know more about the features and benefits of a product. However, they will only do so if the product in question already came out as a potential solution to their problems.
Alternatively, product presentations can also address two other issues: customer insecurity and the need to save or generate money. For the first one, many customers look positively at products that seem to help them join a desired group. For example, many cosmetics customers find themselves unattractive, even though they find themselves not bad-looking at all. Cosmetic companies often pitch their products as a way to make for customers to look and feel better about themselves. As for the latter, the price often plays the role of a tiebreaker for buyers who want more features but lower costs.
Create Presentations that Don’t Bore Your Audience to Death
Another key to creating effective sales pitches and product presentations is keeping your audience’s interest levels high. Keeping them engaged puts them in a better position to absorb your messaging and ultimately accept your proposition. This is why great care must be taken in the design, wording and style of product presentations.
Furthermore, you must reduce the number of slides you use in your presentation to reduce the odds of boring your audience. Many teams, excited at the project, will pile on ideas during the design process. However, they should resist the urge to include all ideas until the presentation grows out of control. Instead, have somebody take control of the flow, streamline the content and remove all unnecessary details. A good rule of thumb to remember is that a great sales product presentation serves as the starting point for a deeper conversation between your team and the prospective buyer. Don’t design it as if it’s the only chance to say everything. Keep it big-picture!
Additionally, consider framing a story for your presentation. Telling a good story is a proven way to keep audiences engaged, especially if they can relate to the protagonist’s situation. Using narration to tell stories can help reduce the amount of text in the presentation. Too much text forces viewers to concentrate on reading rather than listening to the actual pitch. And truth be told, a text-heavy slide just looks ugly.
Reel ‘Em in With an Interactive Product Presentation
Finally, adding interactive elements can help sustain the audience’s engagement levels. Providing audiences with onscreen buttons and switches that open up additional content is a great way to keep them in control. Instead of a unidirectional flow, the presentation can now move more fluidly, allowing the audience to stop and explore areas before proceeding to the main storyline.
When your audience shows up for a presentation, a boring slideshow is not what they had in mind. Humans are visual creatures, and the sight of interactive media can work wonders in sparking their attention. Conversely, subjecting them to slides full of text while the presenter casually reads the same block of words just won’t do. Apart from images, adding audio and video can also generate increased interest as you talk about your products in detail. Interactivity can also mean heightened audience participation and feedback. Start a section by asking a question. The viewer can submit their answer by clicking on their choice. For added effect, your presentation can show if they answered correctly as well as how many respondents got it right.
In short, interactivity can offer a lot of additional options to keep your audiences interested. A little background research on your audience can help you develop the proper interactive content that can produce positive responses. Once you start introducing interactive features into your presentations and pitches, you’ll find it difficult to go back to the text-and-image-only slideshows you once settled for in the past.
Let Ingage Increase Engagement for Your Next Product Presentation
When it comes to creating compelling interactive presentations, Ingage has you covered. It’s a cloud-based interactive presentation software that allows you and your team to collaborate when creating highly-engaging content.
Ingage won’t tie you down with the usual restrictions, either. Log in from the cloud using any internet-connected device, anywhere in the world. Its collaboration features further enable your team members to work on the same presentation and share ideas. Once completed, it’s simply a matter of sending the presentation link to your clients for their own private viewing. Additionally, powerful analytics will monitor your audience’s response to the presentations and send you feedback on which sections were a hit and which areas need more work.
Visit Ingage to learn more about bringing your product presentations and online sales pitches to life with interactivity. Contact us at our website and we’ll be happy to arrange a free demonstration at your convenience.