How to Make a Presentation Interactive Like a Pro
Typical, text-heavy PowerPoint presentations don’t cut it anymore. Nowadays, people have a shorter attention span and are far less likely to pay attention to a wall of text. So, you need to engage your clients within the first few seconds.
The best way to do that is to create an interactive presentation. However, developing interactive elements often requires considerable design and technical skills. Making dynamic slides may even need programming skills to create.
Well, not anymore.
Here are some tips and tricks for creating a strong, interactive presentation. Using Ingage, you can develop engaging sales pitches and decks without advanced design and technical skills.
3 Elements of a Strong Presentation
Modern sales presentations have evolved from merely highlighting products. They weave together structural design, branding guidelines and useful content to maximize its potential to turn leads into loyal customers.
A great presentation starts with a solid design. It should combine visually appealing elements to create engaging content that convey a professional vibe while also connecting with customers. It should include interactive elements such as pop-out buttons and videos sliders to help bring the customer into the presentation with you.
Design can also be an effective medium to help tell and strengthen your brand story. Building your own templates or customizing pre-designed ones will keep your presentations sharp, clean and consistent. With the right software and tools, you don’t need a graphic design degree to create beautiful, professional-looking presentations.
While working on the structural design of your presentation, you should also make sure that all elements follow your brand’s style guide. That includes colors, font types, styles and more. Monitoring brand consistency is tricky, especially when dealing with numerous marketing and sales assets.
To fix this, create a theme that reflects your brand identity including background colors and page styles. Using the Ingage Theme Editor, edit default styles for texts, buttons, pop-ups and the navigation bar. Once you lock the theme in place, the presentations will carry your branding, ensuring consistency.
3. Useful Content
Beyond design and brand elements, developing a strong sales presentation begins with your knowledge of the customers. A strong sales pitch is calibrated for specific customers in order to provide relevant information with minimal fluff:
- What are the pain points of the customers you’re serving?
- How are they seeking solutions?
- What potential options are they exploring?
Identify these customer challenges and highlight your brand as the solution. This creates a long-lasting impression from the get-go.
- Keep it simple. Avoid slides filled with text and only include main topics in short form.
- Maintain a narrative. Storytelling is one of the most effective ways of keeping your viewers engaged. Group slides according to their purposes. Ideally, you want to have an eye-catching introduction, a compelling middle section and a memorable closing.
- Use high-quality images and video. Nothing is more unprofessional than pixelated photos and blurry graphics.
Making a Presentation Interactive
In order to maximize the use of your sales presentation, you’ll have to engage the viewer beyond a well-designed and resourceful slide deck. Adding elements of interactivity presents content in a more powerful way because it allows the viewer to be a part of the sales journey, rather than a bystander.
One of the most important goals of your presentation is to be memorable. While a wall of text can carry tons of information, it’s boring, unappealing and forgettable. Statistics indicate roughly 10% of information that is read will be recalled only three days later.
Customers respond better to dynamic elements such as videos and images. In fact, adding relevant images increases visibility up to 65% three days later. By adding these interactive elements, you are breaking the monotony of a linear slide deck. For instance, you can add a video cover page that will immediately grab the viewer's attention.
Additionally, you can allow your audience to interact with the slides. Buttons are a great way to reveal more information without breaking the flow of your presentation. They can explore product details, features and even launch demo videos with just a tap or a click.
Create Interactive Presentations with Ingage
Ingage is a fully-featured solution that elevates your presentation to a pro-level. It includes advanced features that will help you create engaging slides. The platform makes it easy to manage, modify and update presentations in real-time. You can even share them in just a few clicks.
Gone are the days of finding the most current versions of materials. Ingage is a modern solution that allows teams to work on presentations in a centralized platform. Members can easily distribute materials across departments. Marketing experts can easily work with sales agents to develop a compelling deck that delivers.
Skeptical of your internet connectivity? Ingage allows you to share your presentation offline without sacrificing the interactive elements. The user-friendly app allows you to present directly from a tablet for a truly immersive experience for your viewers.
Aside from designing decks, Ingage also comes with analytics to help you collect valuable information. Identify which pages are working and which are not using the dashboard. Gain insights such as viewer behavior, interests and engagement using advanced tools.
To fully experience Ingage, book a demo today!